Marketing Campaign — Visa BUXX
The individual components of this integrated marketing campaign for the Visa BUXX card were designed to appeal to teens (the primary target audience) as well as parents (the secondary audience.) Deliverables included posters, tent cards, direct mail pieces, pre-paid card packaging, and a CD-ROM sales kit.
Event Promotion — Montalvo
This design was aimed at conveying the intimate nature of the venue and events that the mailer was promoting. Within two weeks of mailing it had already doubled ticket sales numbers over the previous year’s efforts.
Sales Conference Promotion — Cisco
This structured mailer housed a memory stick that contained a presentation produced in Flash to promote a sales meeting aimed at cultivating relationships for Cisco’s manufacturing channel. The event was a complete success and helped Cisco make inroads into a market they had little presence in previously. Work done while employed at DeCarolis Design & Marketing.
Flash Banners — Cisco CIO Leadership Forum
A brand neutral look was needed to promote a Cisco co-sponsored online event that catered to executives and IT professionals. These Flash banners were designed to promote the event, employing different offers and calls to action with each tracked separately to test effectiveness. Work done while employed at DeCarolis Design & Marketing.
B-to-B Advertising — Infineon
Infineon Technologies, a leading global semiconductor manufacturer, needed to raise brand awareness in the North American market. This creative avoided typical high-tech clichés while strongly supporting the existing brand identity, and succeeded in positioning Infineon as a leader among competitors. Work done while employed at DeCarolis Design & Marketing.
Ad Campaign — Altigen
This series of ads was produced for telecom systems manufacturer Altigen. Like all campaigns that target both consumer as well as business audiences, the features and benefits of each ad were tailored to best appeal to the interests of the readership and publication the ad was placed in. But behind both ads was the notion that Altigen listened to their customers and designed a product in response to their needs.
Public Service Campaign — House Ear Institute
The House Ear Institute, a leading research and treatment facility for hearing disorders, launched a national effort to educate teens and young adults about the dangers of noise induced hearing loss. The resulting campaign included focus group research and led to the creation of an award-winning TV spot, a web site and online ads. The web site averaged over 3000 hits per month following the 2005 launch. Work done while employed at DeCarolis Design & Marketing.
EDMs — Borland
Borland EDMs were conceived to achieve very specific goals, whether to generate interest in software solutions or to drive attendance to their annual user conference. In either case a compelling offer and call to action were critical, plus strong, eye-catching visuals. Work done while employed at DeCarolis Design & Marketing.
