Smart businesses have realized the value of bringing the same level of design to PowerPoint presentations as they would for any important business communication. As the capabilities of software continue to improve the designer can create presentations that are just as compelling as other rich media applications. It all starts with the title page.
Effective presentations incorporate graphics and imagery beyond generic clip art. The more a presentation can be customized with original artwork the more an audience will appreciate and remember it.
Maps are a popular way to express an organization’s global reach, though they should always be used in a tasteful manner.
The foundation of any good presentation is the template. A good template, besides requiring a solid design foundation, must be easy to use by practitioners with different skill levels. Plus it must work well in a variety of environments, from on-screen to small rooms to large auditoriums. Work done while employed at DeCarolis Design & Marketing.
Any good PowerPoint template should provide a complete color palette with RGB values to aid in the creation of supplementary graphics.
Templates should also provide as much guidance as possible on typical treatment and styles for basic shapes and elements. This gives anyone using the template a starting point when generating new content.
The final enhancement available to PowerPoint is the custom animation feature. When used judiciously it can help reinforce key messaging, especially when paired with compelling visuals.