This manufacturer of duty and recreational clothing and gear needed to overhaul their web site in order to expand into new markets, as well as provide a more robust shopping experience. The process included competitive research and analysis, target audience interviews, and partnering with 5.11’s in-house marketing and web services staff for art direction and production of HTML-ready templates. Immediately after launch the site enjoyed an increase in traffic and sales conversions. To visit the site, click here.
5.11 Tactical wanted a compelling online experience to help promote their revolutionary new flashlight. In this design the flashlight is the star, with icons providing navigation to key features. Pop-ups and rollovers are also employed to communicate details and supporting content.
ArtPoint is an auxiliary support arm of the Fine Arts Museums of San Francisco that targets young professionals. This web site redesign needed to serve as both a guide to upcoming events as well as a development tool to attract new donors and supporters. The design strives to be attractive while simple enough for administrative staff to maintain and refresh content and images. To visit the site, click here.
As part of their campaign to create a comprehensive community web presence, the Solution Marketplace was conceived to give EMC partners and customers an outlet to learn about and market products and solutions. The designs had to fit within the narrow constraints of Jive’s Clearspace portal solution, which was ingeniously re-tooled as an e-commerce platform for this project.
Numerous graphics have been created to support EMC’s Community Network, the online portal for EMC partners, developers and customers. These have included logos, icons, web pages, content features, navigational aids, and other miscellaneous graphics. All have been conceived with an eye toward adherence to EMC graphics standards and congruity with EMC.com web practices and guidelines.
This self-guided Flash demo was created to promote Cisco’s Partner Enablement suite of online tools and services. Working within Cisco’s graphics guidelines, the demo was crafted to be a quick and easy to understand overview of the many facets of the enablement group offerings. A voice over was also recorded and synced with the Flash to drive home key messaging. Work done while employed at DeCarolis Design & Marketing.
The entire Healthcare portion of Cisco’s corporate web site was revamped in order to bring offerings and messaging up to date, and to take advantage of new rich media assets. Working directly with the VP of Healthcare Channel Marketing, each page was laid out and mocked up in accordance with corporate web design guidelines and standards. Once the pages were approved, each required image file was generated and provided to Cisco’s in-house web group for HTML production. Work done while employed at DeCarolis Design & Marketing.
These banner graphics were created to identify key product and solution areas within Infineon North America’s web site. The scope of the project also included new layouts and subordinate graphics for the entire web site that had to work within an existing navigational system and page template structure. Work done while employed at DeCarolis Design & Marketing.